IN THE MIDDLE, 58 IDEAS ARE NECESSARY TO FIND A SINGLE SUCCESSFUL NEW PRODUCT. ONLY WITH THE RIGHT CONCEPT YOU CAN ACHIEVE THE GOAL.

SensoCONCEPT assists you in testing product concepts. Promising product ideas and advertising concepts are examined for their potential with the customer.

Target Groups

  • Trade & Industry
  • Services industry
  • Marketing & Sales
  • Development

Needs

  • Potential estimation of future products
  • Develop successful marketing strategies

Test methods

  • Binary Speed Test (Hit-Flop Forecasting)
  • CHANCE Method (Forecasting Market Success)
  • Concept Test
  • Advertising Material Test
  • Price Sensitivity Analysis

Advantages

  • Reliable forecast of the Market success of a product
  • Identification of the starting points for optimizations

IN THE MIDDLE, 58 IDEAS ARE NECESSARY TO FIND A SINGLE SUCCESSFUL NEW PRODUCT. ONLY WITH THE RIGHT CONCEPT YOU CAN ACHIEVE THE GOAL.

SensoCONCEPT assists you in testing product concepts. Promising product ideas and advertising concepts are examined for their potential with the customer.

Target Groups

  • Trade & Industry
  • Services industry
  • Marketing & Sales
  • Development

Needs

  • Potential estimation of future products
  • Develop successful marketing strategies

Test methods

  • Binary Speed Test (Hit-Flop Forecasting)
  • CHANCE Method (Forecasting Market Success)
  • Concept Test
  • Advertising Material Test
  • Price Sensitivity Analysis

Advantages

  • Reliable forecast of the Market success of a product
  • Identification of the starting points for optimizations

Credentials